DON'T BE AN ANIMAL
If you don't use PERT you could unleash your inner animal. Or so they say. A Facebook presence touts a MiLB partnership, a full product display, The Sudzinator and other games, as well as product giveaway's and daily fan activities, designed to drive participation. A couple of funny print ads and the Bear & Dog television spots have garnered accolades including attention from the Clio's.
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GOLF. BOWLING. GOPHERS.
A mash up of epic proportions. Take a classic golf course and add a bowling ball and pins. That's the basic premise. But once you throw in some power-up's, assorted ramps and loopity loops plus a mess of gopher's, you get Goofer. Smash as many gophers as you can and score points to earn coins. Purchase upgrades, new balls and equipment in the Pro Shop.
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Coming to the Apple Store soon!
SOME MEN NEED ONE
After Old Spice dominated the advertising landscape BRUT needed something buzz-worthy. Enter Brut Slap. Kicking off with a launch party and supported via website, TV, and a partnership with the WWE there was a 4,000% increase in mentions and 23% increase in sales in 5 weeks. In addition a revamped Facebook presence fostered participation through polls, games and product giveaways.
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Check out the slaps on Facebook
BOB AND NED NEWS
How do you follow up a great campaign? You take over a news show that's how. What was formally known as The Brut News Network was hijacked by Bob and Ned to become, well, Bob and Ned News! The dynamic duo take us on a voyage of manhood, Some disturbing. Some questionable. All of it fun. Featuring episodic video, online media, radio and a partnership with Jim Rome.
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Check out Bob and Ned on Facebook
OPRAH'S GELATO FAV
Not long after Oprah stated on her Favorite Things episode that Ciao Bella Gelato had made the list, the brand decided it was time to a revamp. After a new logo design a website followed suit that fit the fun, bold and all-natural personality of the brand. In addition a revamp of the Facebook presence helped drive coupon redemption and drive participation via a quiz, polling and wall engagement.
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Visit the Ciao Bella Flagship Website
TIMES POINTS\TIMES SELECT
The New York Times keeps having the same issue. How do you get folks to pay for great content, if they can get it somewhere else? The Times created Times Points and Times Select. To help people understand what that was, we created a tutorial which helped emphasize particular attributes and benefits of the program. In addition a member website helped facilitate account management.
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View the Introductory Animaton
FIND PEACE AMIDST CHAOS
Stressed out? Tired? In need of a spiritual boost? Let's fix that.
1. Fire up Tranquilicity.
2. Find your Nearest Tranquil Refuge.
3. Bask in your new found tranquility.
Tranquilicity is a geo-location app that let's you filter over 100 tranquil places in the NYC Metro area.
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Preview the app in the Apple Store
TOO MUCH TO SAY HERE
I have done a lot of work for this client. From the newsest Amex Sync Platform to the earliest of rebrands for OPEN, MR and the slew of American Express Card products and services. And of course almost everything in between including "My Life, My Card," My Wishlist," "Local's Know Best" and many more. This is one you should most definitely ask me about.
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POLICE. ARMY. YOU.
It's a Toughworld out there. Panasonic wanted its users to know that they were in good company when it came to product use. Foratoughworld.com gave a glimpse into that world, it's people, their industries and the way in which they used the product. A TV spot was created to help drive awareness and drive to web. A complementary print ad campaign was also run.
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View the live ToughWorld website
SMALL BUSINESS UNITE!
I was part of the digital team that helped usher in the beginnings of OPEN, The Small Business Network and it's a great story. It was social before that word was cool. When Rocco DiSpirito created "The Restaurant," (sponsored by OPEN) we created one of the first celebrity blogs on the interwebs. From green screen to radio to media and email, we did it all. Ask me more about it.
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PANASONIC VORTEX
Panasonic wanted to give the Vortex shaver an additonal boost during the holiday season. The first initiative, "The Ultimate Shaving Experience," was an online media to microsite strategy that sold out store inventory in 3 weeks. The second season's campaign, "Get Your Groom On" included TV but a reduced online budget which in the end didn't do as well as the previous year.
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CLOUD POWER
Infor needed a new brand look and feel for it's new cloud product, local.ly. This product allowed companies to operate in any country on the planet. Starting with a logo and moving through a few design iterations the "Global Village" concept was chosen. Taking the largest skyscraper from different regions of the world and placing them in one skyline I tried to create the feel of a modern "village."
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ONLINE BOUTIQUE
This online jewelry creation experience was paired with a retail product which included codes to unlock new bead kits online. In addition, a TV spot catering specifically to tween girls ran during Saturday morning primetime.
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LIVING WELL
Pfizer for Living was an initiative that assisted a patient through their ordeal by helping to manage the Pfizer relationship. Throughtout different stages of an illness a patient could find support via Pfizer or other patients, as well as healthcare providers and professionals. Tools and information were provided to foster research and engagement.
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YOUR INNER CARRIE
Do you love sex? Do you love the city? Do you love Sex and the City? Well then you should get this app. You can browse the over 100 locations that Carrie, Samantha, Charlotte and Miranda had their escapades for over six seasons and two feature films. Don't spend money on a pricey bus tour. Just get this inexpensive app and be on your fashionable way.
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Preview the app in the App Store
FLAVOR TRUCK
Please just click right to the canned experience below and watch the video. It's really great and explains a lot. Ill wait...
Ok, so where was I? Ice Cream. Shoes. Ice Cream truck delivery guy. Do you see where I'm going here? No? Did you watch the video? Well go watch the video will ya? Sheesh.
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