ATKINS

ATKINS HIDDEN SUGARS
earned | social | digital | experiential | pr | gaming

CHALLENGE: Reestablish Atkins as the leader in sales and expertise in the rapidly growing and evolving low-carb space

ACTION: Revamp social feed. Create clever campaigns. Craft compelling content. Gamify stuff. Get political.

A FEW RESULTS
• Grew Atkins’ social channels to more than 1 million followers
• Drove double-digit growth in sales
• Increased share of voice and grown family of influencers and advocates in social.
• Campaign reached more than 1.7 million people through in person and social conversations. 
• Secured coverage in top national, regional and trade publications including CNBC, Forbes, Marie Claire, Cosmo, Miami Herald, Elite Daily, Food Dive, Food Navigator
• Drove extensive social coverage with more than 100,000 visits to the microsite in the first month of the campaign and more than 30,000 downloads of the Eat This Not That guide.