HI. I'M CARL.
MY SUPERPOWER IS GENERATING ENERGY.
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BAREFOOT

social | digital | influencer

CHALLENGE

Late to the game, Barefoot needed to launch the On Tap Wine box in a crowded marketplace.

INSIGHT

In a world of Netflix and Chill we tapped in to the current JOMO trend and utilized celebrity Mindy Kaling to help deliver an authentic message about the joys of missing out.

RESULTS

• 10.4M+ total video views across all channels in the first month

• Also delivered 28,700,000+ paid impressions across all channels in the first month

• All channels (rolled up) generated an average 32.2% VCR (50%+ video completion rate)

• Exceeding CPM efficiency by nearly 20%

• Barefoot occupied approximately 29 percent of the larger JOMO conversation, compared to less than 1 percent prior to May 15

• The total volume of general JOMO social conversation increased by 83 percent post-Mindy

JOMO WITH MINDY
earned | celebrity | social | digital | pr

CHALLENGE: Launching the new wine tap boxes, Barefoot needed to get the mmessage out about their brand new product.

ACTION: Get Mindy Kaling. Get a couch and some wine. Just chill. Film it.

A FEW RESULTS

• 137% above our total post goal, 112% above our high range Impression goal and 185% above our high range Engagement goal. 
•350+ pieces of added value content garnered $121k return on investment, equal to an increase of 40%+ of their contract budget
•Content successfully drove audience consideration and converted more than 432k clicks to Barefoot's store locator and Drizly

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