MONSTERS
earned | celebrity | social | digital | pr
CHALLENGE: Repositioning itself with a complete brand re-launch, MET-Rx wanted to create a new content campaign that would drive awareness among young, elite athletes, and shift the narrative from a legacy brand to one that fuels modern preparation and training.
ACTION: We launched with Joey Bosa; Defensive End for the San Diego Chargers, followed up with Addison Russel; Shortstop for the Chicago Cubs and are continuing with Leonard Fournette; RB for LSU and current NFL 4th round draft pick for the Jacksonville Jaguars as well as Justice Winslow, point guard for the Miami Heat.
A FEW RESULTS
• Earned media campaign around the brand re-launch and Joey Bosa partnership increased share of voice by 36 percent and helped drive an 800 percent increase in website traffic.
•Addison Russell branded video content generated more than 42,000 organic views on Instagram and was used as online video for the brand’s paid media buy with Fox Sports during the World Series.
•Earned media coverage from Addison Russell interview opportunities delivered more than 175 million monthly impressions.
