UNSTOPPABLE PRIDE
earned | social | digital | ugc | pr
CHALLENGE: Covid tried to ruin our Pride and stop our celebrations—but Bubly wasn’t having it. So we became Unstoppable.
ACTION: UGC. Virality. Community. Parade Fun. Suppirt for GLAAD and The Center for Black Equity.
A FEW RESULTS
• In just under two weeks’ time, the team generated nearly 50 earned media placements with 100% positive/neutral sentiment
• Scored more than 505 million impressions
• Produced 49 pieces of influencer content, 11.6K consumer usages of a bubly brand effect on TikTok, and over 100 struts for the final parade video.
