WE’RE FREEZING EGGS
earned | social | digital | LE Product | pr
CHALLENGE: Reinvigorate the Reese’s Egg brand, which had seen a plateau in engagement and conversation.
ACTION: Create FOMO. Be provocative. Wipe your social follow list. Create a slightly outrageous campaign. Freeze things.
A FEW RESULTS
• No.1 selling chocolate of Easter
• Secured 570 stories, 63% of which were feature coverage, generating 1.39 billion media impressions
• 500 sweepstakes packages of Reese’s Eggs ran out in just 32 seconds
