WINGMATE
earned | celebrity | social | digital | LE merch | pr
CHALLENGE: Without any new product news to leverage, we needed to make Tyson Any’tizers and Crispy Strips relevant by driving large scale coverage in consumer food, lifestyle and sports media.
ACTION: Enter Rashad Jennings and the Tyson Chicken Wing-Mate, a must-have, personal dip-holding wristband designed to combat the ultimate party-foul, the dreaded double dip.
A FEW RESULTS
• The Wing-Mate wristband became the vehicle for capturing media’s attention, resulting in widespread national and local coverage of Tyson Any’tizers and Crispy Strips surpassing program KPIs, with notable placements in top-tier media such as Today.com, Delish, Food & Wine, NFL Network and Bleacher Report.
•The program had strong engagement on owned channels (1.1M engaged) and with celebrity-created content (1.8M engaged)
