CRAYOLA

COLORS OF THE WORLD
earned | social | pr

CHALLENGE: Launch the new Crayola Colors of the World, 24 new specially formulated crayons designed to represent over 40 global skin tones so children could accurately color themselves, to increase representation and foster a greater sense of inclusion.
ACTION: The 24 & 32-count crayon packs include crayons were labeled with realistic color names – such as Light Golden, Deep Almond, Medium Deep Rose, etc. – translated in English, Spanish and French. The 32-count packs include eight additional colors for hair and eyes. 
A FEW RESULTS: More than 866 placements with over 2.1 billion impressions