MODEL HOME METAVERSE
earned | experiential | metaverse | digital | pr
CHALLENGE: To evolve home browsing to the next level—the metaverse—and allow KB Home to become a fast mover within the space.
ACTION: Build a wicked cool Design Studio. Build three model homes that are equally as cool. Allow for full customization. Gamify home browsing.
A FEW RESULTS
• First national Home Builder to create an experience in the metaverse
•Secured national media coverage that incorporated insights from the CMO in WSJ, Southern Living, Forbes, Associated Press, and more.
• Drove 100% positive coverage with 278 national media targeted placements totaling around 206 billion media impressions
• Full featured in The New York Time Sunday Editorial focused on Real Estate and the Metaverse
KB Home Virtual Walk-through
