SLAY TEAM—SONG OF SUMMER
earned | celebrity | social | digital | pr
CHALLENGE: With flagging sales and little product awareness in 2017, something needed to be done to get Barefoot Spritzer on the map.
ACTION: Enter The Slay Team—Elizabeth Banks, Cecily Strong, Phoebe Robinson, Chrissie Fit, and Laura Bell Bundy—who collaborated to produce “Crushin’ It”—the song of the summer.
A FEW RESULTS
• 5 million+ video views within days of release
• 11% spike in sales YOY
• Doubled website traffic during the month long campaign
• 300+ media impressions
• Adweek Ad of the DaY
With so much success The Slay Team came back to together during the holidays as the Sleigh Team and created another single, “Sleighin’ The Holidays” which garnered 4.6MM+ You Tube views and nearly a 100% uptick in traffic.
“Crushin’ It” The Song of Summer by The Slay Team
“Sleigh Team” :15 second holiday promo
Elizabeth, Chrissie, Laura, Cecily and Phoebe.
The Slay Team
