THE MARSHALLS SURPRISE BOX
earned | celebrity | social | digital | experiential | pr
CHALLENGE: Bring Marshalls’ “never boring, always surprising” shopping experience to life and engage with shoppers both online and offline.
ACTION: Celebrity. Curated Boxes. Unveilings, surprise and FOMO.
A FEW RESULTS
• Generated national and regional coverage including Elite Daily, Southern Living, Rachael Ray, Parade, InStyle, and E! News.
• Surprise Box launch video was the brand’s best performing content of the year, with the highest volume of viewership and engagement
• Coverage was over 90% positive with strong message pull through, including media calling the Surprise Box the “ultimate opportunity”
The Marshall Surprise Box
