LOVE LETTERS FROM THE N LINE
paid | OOH | digital | UGC | social | pr
CHALLENGE: Deliver a digital and PR campaign to drive awareness and engagement for the newly created “Show Your Love Some Love” advertising initiative, in a category where camera sales were lacking.
ACTION: Create an integrated “Love Letters” campaign and issue open letters to the residents of New York City. Use stunning imagery. Takeover N subway line.
A FEW RESULTS
• The campaign exceeded every KPIs, reaching 274 million people through sustained digital efforts and PR coverage over the campaign’s 3-month period.
• Contributed to a 17-point improved purchase consideration increase
• Content reached 274 million people through sustained PR coverage and social media efforts over the campaign’s 3-month period
• Generated widespread coverage in trade, news, consumer, tech and photo outlets, top-tier media Buzzfeed, Huff Post, US Weekly and Cool Hunting
