NIKON SOCIAL AOR
social | influencer | digital | product launch | pr

CHALLENGE: As Social AOR for Nikon, we needed to create relevance in a highly competitive category to support brand and product priorities across earned, owned and paid media, wit a core focus on social

ACTION: Partner with powerhouse creators across the world. Create the Nikon Ambassador program. Execute award-winning social campaigns. Launch products in big, earned-worthy ways.

A FEW RESULTS

• Successfully launched 10+ products and drove 800+ earned placements across lifestyle, technology, and national news media
• Produced and shared original content on Nikon’s social channels, reaching more than 136mm people a year
• Collaborated with 35+ partners over the past two years highlighting the Nikon Z series gear and generating more than 33.7 million impressions, 6.5 million video views, and 133k engagements – many of which indicated purchase intent