ACCELERATE YOUR IMPACT
earned | social | digital | pr
CHALLENGE: In the wake of intense competition, Deloitte University (DU) and tasked us with externally communicating the premium value, purpose and impact.
ACTION: We created the “Accelerate Your Impact” initiative – a social storytelling campaign to increase the awareness of DU’s purpose and impact.
A FEW RESULTS
• DU's LinkedIn page – its primary social channel – increased following by 62% and post engagements by 201% within three months, exceeding all industry benchmarks for a brand page performance on the platform.
• Accelerate Your Impact became the official name of Deloitte U.S.’s internal talent, learning & development program.
Deloitte University
Rocketship
Manifesto
University Press