BROCK OLLIE
earned | paid | social | digital | pr
CHALLENGE: Break through advertising restrictions and censorship barriers to own a conversation around sports and cannabis during Super Bowl LVI, an event that took place in the most cannabis-friendly city in the world.
ACTION: Create a character named Brock Ollie. Launch a digital only ad that takes on censorship. Highjack the news cycle. Pressure NBC to comment on their restrictions by spotlighting comparative messaging for sports betting and alcohol consumption in relation to cannabis. They wouldn’t.
A FEW RESULTS
• Generated significant spikes on the Weedmaps app and website vendors, earning the designation as the most successful program since Weedmaps’ IPO
• Secured high-impact coverage in mainstream and social editorial press driving the conversation across social channels
• Increased traffic to WM’s social channels significantly, pushing Instagram to reinstate the flagged account
• Earned over 230 editorial placements in key publications including Fox News, Yahoo, Forbes, USA Today, The Verge and an exclusive in AdWeek that prompted a media alert from their publication driving further engagement
• Recognized in the 2023 PRWeek Awards for Best in Arts, Sports, Entertainment & Media and Best in Social categories
